A landing page is a standalone web page created specifically for a marketing or advertising campaign. Its primary goal is to convert visitors into leads or customers by convincing them to take a specific action, such as signing up for a newsletter, downloading an ebook, or making a purchase. High-converting landing pages can significantly increase your campaign’s effectiveness and ROI, but designing one is easier said than done.
Here are ten tips to help you create a landing page that converts like crazy:
- Define your goal and audience
Before you start designing your landing page, you need to define your goal and audience. What action do you want visitors to take? Who are they, and what are their pain points and motivations? Your landing page’s design and copy should be tailored to your specific goal and audience to increase relevance and engagement. - Keep it simple and focused
Your landing page should have a clear and straightforward design and message. Don’t overwhelm visitors with too much information, visual clutter, or distractions. Keep the focus on your value proposition, benefits, and call to action (CTA) to avoid confusion and increase conversion rates. - Use attention-grabbing headlines and subheadings
Your headline and subheadings are the first things visitors see, and they should capture their attention and interest immediately. Use clear, specific, and benefit-driven language that resonates with your audience and highlights your unique value proposition. Make sure your headlines and subheadings are visible, scannable, and easy to read. - Leverage visual hierarchy and design principles
Design your landing page with visual hierarchy and design principles in mind. Use contrasting colors, font sizes, and whitespace to guide visitors’ eyes to the most important elements and create a sense of balance and harmony. Use high-quality images, videos, and graphics to support your message and enhance your brand identity. - Include social proof and trust signals
Social proof and trust signals can significantly increase your landing page’s credibility and trustworthiness. Include customer testimonials, reviews, ratings, logos, certifications, and awards to show visitors that you are reputable, reliable, and trustworthy. Use social proof and trust signals strategically and sparingly to avoid overwhelming or distracting visitors. - Make your CTA clear, compelling, and prominent
Your CTA is the ultimate goal of your landing page, and it should be clear, compelling, and prominent. Use action-oriented language, such as “Get Started,” “Download Now,” or “Join Us,” and make your CTA button or form stand out with contrasting colors, whitespace, and positioning. Make sure your CTA is visible and accessible from any part of your landing page, and avoid using multiple or conflicting CTAs. - Optimize your form and fields
If your landing page includes a form, optimize it for conversion and usability. Use as few fields as possible, as each additional field reduces conversion rates. Use descriptive and specific labels and placeholders, avoid jargon and ambiguity, and provide feedback and validation to increase form completion rates. Consider using alternative forms of conversion, such as chatbots or phone calls, to cater to different preferences and needs. - Use persuasive copywriting and storytelling
Your landing page’s copy should be persuasive, concise, and benefit-driven. Use storytelling techniques, such as problem-solution, before-after, or customer journey, to create an emotional connection with your audience and make your message more memorable and engaging. Use strong verbs, active voice, and concrete examples to convey your value proposition and benefits and avoid generic or cliché language.
By following these ten steps, you can significantly improve your website’s speed and overall performance. Remember, a fast website not only improves the user experience but also helps in search engine optimization.
If you need help creating high-converting landing pages or have an existing one that has one of the opportunities noted above, contact us. We would love to help!